It is a marketing collateral that can be printed on a sheet of paper with standard size of 8.5 x 11 inches or through digital medium via e-mails. Flyer’s main aim is to inform potential customers about products, services and updates from a brand, business or organization.

Flyers are considered very effective for advertising because they are proper blend of information with design, cheap to produce, and can be distributed in a large number of ways. For example, they can be handed out to individuals, left or posted in public places, placed inside newspapers, etc.

Flyers are quite similar to leaflet. Flyers can come in different shapes and sizes depending on their purpose.